Yays honoured with two SO!Apart awards

The 2018 SO!Apart Award winners were announced during the gala dinner in Leipzig on the 14th of November. SO!Apart is a popular serviced apartment conference in Germany where industry experts gather to discuss developments and trends. Yays Concierged Boutique Apartments took home the Small & Precious and Special Award.

The SO!Apart Awards recognise special achievements within the serviced apartment industry. According to renowned researches, the fastes growing segment within the hospitality sector. An independent jury consisting of industry experts assessed operators in four different categories and assigned one special award to an operator for their outstanding contributions to the industry.

The award show is the highlight of the conference for the German speaking serviced apartment industry. Making it even more special that a Dutch company won the award with property located in Barcelona, Spain.

Small & Precious

Two Yays properties were shortlisted for this category, but the award ended up at the first Yays location outside Amsterdam. In the Sagrera neighbourhood in Barcelona. Peter Heule, CEO Yays, comments: "It is great to see that our unlock the neighbourhood concept works in multiple cities. Yays Sagrera is a perfect example of a home away from home. Combining the experience of living in a local neighbourhood with the luxury of a serviced apartment. It's our passion to let our residents discover the neighbourhood from the comfort of their apartment."

Industry growth

As research shows, the demand for serviced apartments and the industry in general is growing worldwide, especially in Europe. This is one of the reasons for awarding an operator the 'Special Award' during the So!Apart conference. It displays the growth and innovations of the concepts within the sector. Yays Concierged Boutique Apartments take this award to their Amsterdam headquarters.

Peter Heule adds: "I'm incredibly honoured that Yays is awarded not once but twice! We. re currently operating more than 130 serviced apartments in Amsterdam and Barcelona. But we have the ambition to expand all over Europe in the upcoming years. Winning these awards motivates us to do so even more. I'm sure more cities are ready for Yays!"


Nov 15, 2018
By: Lianne van Leeuwen
News overview