A real-life fairy tale in the Amsterdam West wonderland…

Amsterdam is a family-friendly destination full of attraction for kids, but even for the little ones, the real magic happens in the most authentic neighbourhoods, away from the crowds. 

The Pure Imagination Neighbourhood Experience by Yays will take your family on a fantastic journey in Amsterdam West and make children of all age feel like the protagonists of a Roald Dahl book.

If you are looking for a real surprise to bedazzle the whole family during your stay at Yays in Amsterdam, the Pure Imagination Neighbourhood Experience is the gift that will leave them spellbound! 

The Pure Imagination Neighbourhood Experience can be booked as an add-on to your stay and includes:

  • A one-hour lollypop-making workshop for up to 4 participants (from 8 years of age) + a 10EUR gift voucher to spend at Papabubble
    The workshop needs to be booked at least 3 working days in advance.
  • A Sam & Julia doll from the Mouse Mansion + 15% discount on all other products in store (excluding books in Dutch).
  • Ice cream for 4 people at Jordino
  • Free baby cot (subject to availability)
  • Free parking at some of our locations (subject to availability)


To learn more about the Pure Imagination Neighbourhood Experience or to get help with your reservation, email mentioning Pure Imagination in the subject.  


You can purchase your Pure Imagination Neighbourhood Experience on our website now.


If you and your kid(s) have ever fantasized about visiting a candy factory, prepare to live the dream! You will visit Papabubble, a real-life candy factory where stringing and moulding colourful sugar into decorated and customised candy is a mesmerizing form of art. In a one-hour private workshop for the whole family, you will learn how to make your own lollipops – which of course you’ll be able to take home if you dare to resist eating them. The package includes a gift voucher, to power-up your souvenir-shopping, but we are sure the fun family memories you’ll make during this unique experience will be priceless and last much longer than the delicious candy you’ll be bringing home.  



For a chance to taste the best homemade chocolate ice cream in town, Pure Imagination takes you to Jordino, a chocolate parlour filled with edible chocolate sculptures, delicious French macarons and homemade bonbons. At this adorable father & son small shop, chocolate-dipped ice cream with whipped cream is on us, but we can’t promise you’ll be able to resist all the other delicious temptations!



Next, this Neighbourhood Experience will take you into the world of Karina Schaapman’s imagination. Karina is a renown children’s book author and artist, the creator of Sam and Julia, two lovely mice characters who live in their own miniature world. Both the characters and sceneries the books are based upon are handcrafted by Karina and her children. Karina Schaapman’s books became a worldwide success and have been translated in 27 languages.

The handcrafted sets Sam and Julia’s adventures take place in are exhibited in the Mouse Mansion shop in Amsterdam West. Visiting the shop is a treat in and of itself, and fans of all ages visit every year from all over the world. At The Mouse Mansion shop you’ll be able to pick up a mouse character of your choice and go wild shopping with a 15% discount applicable to both books and toys (excluding Dutch books).